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The Anzac brand

There were many trade marks registered during World War I, and as products were endorsed by the brave men of ANZAC, businesses were able to leverage this for commercial gain.

Symbols of support and the aesthetic of war

A range of designs were registered during World War I from quirky children’s toys, to patriotic badges and buttons, medallions of hope for peace and tokens of remembrance.

First Fleet: Alexander

The Alexander was the largest and most notorious convict transport in the First Fleet. During its eight-month voyage to Botany Bay in 1787–88, it carried 25–33 crew and 195 of ‘ye worst of land-lubbers’.